As the attention span of a modern consumer is getting shorter, marketers have been trying to produce more interactive and attention grabbing content. By 2016, videos have proven to be the best solution due to their shortness and overall effectiveness in terms of keeping the consumers engaged.
Future statistics show even higher growth in video production and consumption, forecasting that by 2020, video will make up 75% of all mobile traffic.
Video is a far more effective marketing tool than any other piece of content simply because it speaks the language of modern consumers who are used to absorbing digital content that awakens at least two of their senses. Furthermore, videos do not take up as much time to watch and they leave room for some unavoidable multitasking.
Yet, any video simply won’t do the trick. In order to have a highly successful and convertible video, it is important to keep some of the best practices in mind. Most importantly, a video should portray people and events in an appealing story, instead of just showing a product.
More on what makes a great brand video can be found in infographic below. The inforgraphic also outlines some of the most important video marketing statistics for 2016, and it lists and describes five most effective types of brand videos.
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